90 Degrees Asia

  It’s no surprise that visual search is more commonly incorporated in search engines, social media platforms and e-commerce sites these days. Due to greater reliance on smartphones, the tendency to snap images as a form of notetaking or to help remember something has become somewhat second nature to most of us. According to Demand Gen’s 2018 Content Preferences Survey report, which polled 170 C-, VP- and Director-level B2B marketing representatives across multiple verticals :    About 84% of respondents either frequently or occasionally access business-related content on their smartphones. Time-starved buyers are becoming more discerning with the content-types they spend consuming. They are willing to spend no more than 5 minutes reviewing most content formats. The preferred formats include Infographics (58%), Video/Motion graphics (43%), Listicles (43%) and Interactive content (33%). Three out of the top four preferred formats are visual-centric.   For B2C, visual search creates a ne

  If you are on the fence about incorporating voice search for your business, here are 5 statistics worth pondering to help influence your decision: Half of all online searches will be voice-based by 2020 61% of consumers use voice search when their hands or vision is occupied 65% of smart speaker owners say they are comfortable making purchases with a smart speaker Product research is the most common shopping-related activity performed through voice search Playing music (82%) is the most popular use of smart speakers currently     Voice search allows users to search the internet using their voice instead of typing their queries in the search bar. This kind of search is used with digital assistants such as Alexa, Google Home, Siri and Cortana.  Why are people using voice search?  Smart assistants are underutilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting them with everyday tasks. Having said that, many users fro

  If you have a teen within your household, you’ve probably heard of Tik Tok. Approximately 50% of Tik Tok’s global audience is under the age of 34 (with 26% of its users aged between 16 and 24 years old). Originally known as Musical.ly, it was acquired by Bytedance in 2017 and later merged with its new app, Tik Tok in 2018. Tik Tok stepped into the void left by Vine after its untimely departure in 2019, with the kind of virality and engagement that is unlike any other apps. The rest, as they say, is history. To date, Tik Tok has more than 800 million monthly active users globally. How It Works Users get to create spontaneous, short vertical videos that typically run 9-15 seconds before looping to re-start. They can also connect clips together to create videos for up to 60 seconds long. About Tik Tok and Who Uses It?  Tik Tok is available in 155 countries, in 75 languages .  Its user base is dominated by Gen-Z (predominantly in the US). Many millennials have also adopted it around the

  With the proliferation of mobile use, it’s no surprise that video content is becoming more important for businesses, as part of their marketing strategy and are reporting greater satisfaction in its results. The statistics are equally impressive. Case in point: 5 billion videos are watched on YouTube every single day 28% of smartphone users watch a video at least once a day 92% of shoppers say visuals are the most influential factor affecting purchase decisions Using a well-thought video marketing strategy, brands can reach people right at the very start of their customer journey to purchase.  Reasons Why You Should Use Video in Your Marketing Strategy  Even though many of us consume online videos daily, there are still many businesses who aren’t using videos as part of their digital marketing mix. A few highlights on why you should start incorporating them: Video marketing is one of the most  effective  types of content for online promotion. Research found that it is great at drivin